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India’s biggest sporting spectacle is once again proving to be an advertising juggernaut. Broadcaster JioStar has stitched together a 27-brand sponsor line-up for TATA IPL 2026 , drawing in a sweeping mix of big tech, consumer majors and legacy Indian brands in a signal of the league’s enduring pull despite a tough global macro backdrop.At the top of the roster are Co-Presenting Sponsors including Google Search AI Mode — marking a notable push by AI-driven platforms into mainstream cricket advertising — alongside Campa Energy, Havells & Lloyd. The Co-Powered tier features Birla Opus, Hero MotoCorp and Amazon, underscoring the blend of traditional heavyweights and new-age platforms converging on the tournament.The advertiser base runs deep across categories. Associate sponsors include names spanning finance, mobility, FMCG and digital services — from AMFI and Asian Paints to MRF, Flipkart, Google Pay, TVS Motor Company and Amul, among others. The breadth of participation reflects how the IPL continues to offer both scale and cross-category relevance for brands looking to capture mass audiences.The sponsorship momentum is being powered by JioStar’s integrated television and digital ecosystem, which allows advertisers to tap into audiences across screens with a mix of immersive formats and more personalised, interactive features. With reach spanning over 750 million viewers weekly, the platform is positioning itself as a one-stop shop for brands seeking national visibility at scale.The strong advertiser turnout also comes on the back of India’s recent ICC Men's T20 World Cup triumph, which has further boosted cricket’s commercial appeal and brought a new generation of players into the spotlight ahead of the IPL season.“The strength and diversity of this year’s sponsor line-up reflects the continued confidence advertisers place in JioStar. Following India’s historic ICC T20 World Cup triumph and the emergence of a new galaxy of stars, fans will now see these heroes back in action across franchises, making the TATA IPL an incredibly compelling proposition — one that brands have been quick to recognise,” said Anup Govindan, Head of Sales – Sports, JioStar. “What’s particularly encouraging is that this confidence has held firm even against a challenging global macroeconomic backdrop, the commitment our partners have shown is a powerful testament to the unmatched value the TATA IPL on JioStar network delivers.”As the 2026 season approaches, the scale and diversity of advertisers lining up behind the IPL reinforces a familiar reality: even in uncertain times, cricket — and the IPL in particular — remains one of India’s most powerful engines for advertising spend and brand visibility.