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Bringing the global K-pop wave to Indian theatres, PVR INOX on Thursday announced exclusive live screenings and re-broadcasts of BTS’s ‘Arirang’ world tour, tapping into the massive fanbase of the group in the country.The cinematic event will feature live viewings of performances from Goyang on April 11 and Tokyo on April 18, along with select re-broadcasts, offering fans a large-screen concert experience.The screenings will be held across more than 20 cities, including Delhi, Mumbai, Bengaluru, Kolkata, Pune, Ahmedabad and Guwahati, among others, catering to the growing demand from the BTS ARMY in India.The ‘Arirang’ screenings follow a string of successful K-pop concert films hosted by PVR INOX, including ‘Yet to Come in Cinemas’ and ‘Burn the Stage’, which saw strong audience turnout and sold-out shows nationwide.Aamer Bijli, Lead Specialist – Innovation, Film Marketing, and Digital Programming at PVR INOX, said the initiative reflects a broader shift towards “experiential cinema,” with audiences increasingly seeking immersive, shared viewing experiences beyond traditional films.The company has observed rising interest in concert screenings, particularly among Gen Z and urban audiences, with higher group bookings and fandom-driven participation driving demand.By securing rights for the ‘Arirang’ tour, PVR INOX aims to strengthen its position in India’s evolving entertainment landscape, where global music acts and cinema are increasingly converging to create community-driven experiences.Cities that will screen the tour across India: