China's May Day overall tourism activity rises, but travellers are cautious

China's overall tourist activity increased during the May Day holiday, with 325 million domestic trips taken, a rise of 3.6% over last year. Total expenditure of domestic travel was 185.49 billion yuan, up 2.9% compared to a year ago. Spending per trip fell to 571 yuan, from 574.1 yuan in 2025. Domestic travel has been on the upswing, with growth in trips, lodging bookings, and food spend, but consumers remain value-driven in their spending. Major tourist attractions and cultural sites were busy during the holiday period.