Communist-run Vietnam eyes influencers, AI to spruce up propaganda, documents show

Vietnam's ruling Communist Party plans to revamp its propaganda efforts by drafting in social media influencers and artificial intelligence experts. The strategy aims to create "ideological immunity" for the society against harmful information and spread the party's ideology among new generations. The party's propaganda committee has proposed building a network of influencers and AI experts to disseminate "positive" content, with a goal of at least 80% of online information in the Vietnamese language being positive by the end of the decade.