Bollywood
EXCLUSIVE: Dharma Productions adopts REVOLUTIONARY pricing strategy for Chand Mera Dil; tickets to be sold for just Rs. 149 and Rs. 199 on release day
✦ AI Brief
Dharma Productions is adopting a revolutionary pricing strategy for the film Chand Mera Dil. Tickets for all shows before 5:00 pm on the day of release will be available for Rs. 149, while tickets for shows after 5:00 pm will be sold for Rs. 199. This offer is valid only on the day of release and will not be applicable to recliners, luxury screens, or premium classes. The strategy aims to attract the youth and college-going crowd, who are expected to be enticed by the offer.