From screen to state: Vijay’s scripted rise in Tamil Nadu polls

Vijay's political debut with Tamilaga Vettri Kazhagam was a success, winning 107 seats in Tamil Nadu's assembly. The party, formed in 2024, left behind the ruling Dravida Munnetra Kazhagam and the All India Anna Dravida Munnetra Kazhagam. Vijay, a 51-year-old film star, built his appeal in phases, transitioning from a romantic hero to a mass-action hero and eventually speaking directly about governance and accountability in his films. His cinematic persona blended with real-world issues, converting his fandom into a substantial political following.