Grasse, birthplace of Chanel No. 5, sees perfume revival

Grasse, a French town in southern France, has been the site of jasmine flower cultivation for over a century. The town's jasmine blossoms are crucial for the iconic scent of Chanel No. 5, with most being grown by the Mul family, who have farmed the land for six generations. Grasse jasmine has a distinct scent due to its specific growing location, much like wine from a particular region