Hrithik Roshan joins Lux Industries Limited as brand ambassador for ONN premium innerwear range

Lux Industries Limited has announced Hrithik Roshan as the brand ambassador for its premium innerwear and thermal wear label ONN. The association is part of the company's effort to strengthen ONN's identity as a contemporary lifestyle-focused brand and deepen its connection with younger consumers. Hrithik Roshan joins ONN as part of the company's wider strategy to expand its presence in India's growing premium apparel segment.