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In Sotogrande, Spain Luxury Is Learning To Heal Itself
✦ AI Brief
Luxury spas are shifting their focus from mere relaxation to providing tangible results for guests' wellbeing. Spa managers are now emphasizing sensory experiences, exclusive spaces, and pleasurable treatments that are deeply rooted in the local environment. In Sotogrande, Spain, the spa at SO/ Sotogrande uses locally sourced ingredients, such as sea salt and native plants, and incorporates elements like saltwater pools and a unique fragrance inspired by the local landscape.