Is Prime Video planning bigger push for TVF content? Here’s what we know!

Prime Video and The Viral Fever continue to strengthen their collaboration, with several TVF-backed shows emerging as the platform's most successful Indian originals. TVF's content has a massive audience base on YouTube and across their own channel, presenting an opportunity for Prime Video to tap into a new market and reach a wider audience. Shows like Panchayat and Aspirants have been successful in the partnership, with Panchayat being renewed for a fourth season and Aspirants for a third season.