Tollywood
Karan Johar’s Bold Remark on Fake Promotions
✦ AI Brief
Bollywood filmmaker Karan Johar has stated that paid publicity and excessive marketing have made it difficult to gauge real audience reactions. He believes that Hindi cinema should cut down on paid PR and focus on genuine achievements. Johar emphasizes that work should speak for itself, rather than relying on fake publicity, and that marketing should be treated as a vital aspect of the industry.