‘Let Them Theory’ Author Mel Robbins Says Her Protein Drink Pivot Makes Sense: ‘This Isn’t About Chasing a Trend’

Mel Robbins has launched Pure Genius Protein, a single-serving protein shot designed to make it easier for people to consume protein on the go. The product is available at Target stores nationwide and online at Target.com in three flavors: Strawberry Guava, Blueberry Lemonade, and Pineapple. Each shot contains 23 grams of protein, 100 calories, and zero sugar, artificial flavors, or sweeteners.