Local pitch, softer tone, welfare focus helped BJP sweep Bengal

The Bharatiya Janata Party (BJP) secured its first electoral success in West Bengal by winning 113 assembly seats and leading in 93 others. The party's localised campaign, focusing on booth-level management and using slogans like "Joy Ma Kali" and "Joy Ma Durga", contributed to its victory. BJP leaders credited the party's softer tone, welfare focus, and addressing local issues over personal attacks for the success. This win consolidates the BJP's hold over India's East, with the exception of Jharkhand.