Local pitch, softer tone, welfare focus: How BJP breached the Bengal fortress

The Bharatiya Janata Party's (BJP) win in West Bengal is attributed to a localised campaign that used softer slogans such as "Joy Ma Kali" and "Joy Ma Durga" instead of "Joy Shree Ram". The party's focus on booth-level management and a welfare-oriented approach also contributed to its victory. BJP supporters celebrate the majority in the West Bengal assembly elections, marking the party's first-ever electoral success in the state.