Netflix CEO Ted Sarandos reveals OTT platform invested over $135 billion in content over the past decade; unveils ‘Netflix Effect’ initiative
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Netflix CEO Ted Sarandos reveals OTT platform invested over $135 billion in content over the past decade; unveils ‘Netflix Effect’ initiative

Bollywood Hungama 12 May 2026, 10:00 PM by InkBrief News Desk
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Netflix has launched a microsite titled "Netflix Effect," offering a detailed look at the economic, cultural and social impact of its films and series worldwide. The company has invested over $135 billion in content over the past decade, contributing over $325 billion to the global economy and creating more than 425,000 jobs worldwide. Netflix productions are created in over 4,500 cities and towns across more than 50 countries, generating employment, supporting local businesses and tourism activity.
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