India-Pak
Pakistan-based brand uses AI images of Alia Bhatt to promote collection; actor yet to respond
✦ AI Brief
A Pakistan-based fashion label, Wajayesha Official, has come under scrutiny for sharing AI-edited images of Alia Bhatt to promote its collection. The label posted images suggesting Alia Bhatt admired the designs, but viewers noticed inconsistencies, revealing the images were AI-generated edits. Social media users questioned whether Alia Bhatt was aware of the campaign, prompting the label to respond with lighthearted remarks, but Alia Bhatt has not publicly responded.