Prime Video and Amazon MX Player merge to create India’s biggest streaming platform with free and paid content

Prime Video has integrated Amazon MX Player into its platform, creating India's largest streaming service for exclusive originals across free and paid entertainment. The combined platform offers a wide range of content, including subscription-based and ad-supported options, spanning SVOD, AVOD, TVOD, and add-on subscriptions. Viewers can access a larger catalogue of originals and exclusives across devices, with options to watch content with ads or choose an ad-free experience. The integration is expected to expand advertising opportunities on the platform.