Reliance Retail acquires Priyanka Chopra Jonas’ Anomaly, eyes major beauty expansion in India and global markets

Reliance Retail has acquired Anomaly, a global haircare brand founded by Priyanka Chopra Jonas. The deal includes trademarks, intellectual property, and digital assets, marking a significant move in Reliance Retail's efforts to strengthen its beauty and personal care portfolio. Reliance Retail gains full ownership of Anomaly's ecosystem, enabling it to scale the brand across its extensive offline and online retail network.