Roku Taps Consumer Data From Best Buy, Instacart, Others in ‘Roku Curate’ Offer to Advertisers

Roku has unveiled Roku Curate, a new offering that gives advertisers access to various kinds of first-party data to track specific actions taken by consumers after exposure to commercials. This includes purchase and browsing data from several companies, such as Best Buy Ads, Fandango, Criteo, Fetch, Kroger Precision Marketing, and Instacart. Roku Curate aims to provide a transparent way for agencies and brands to measure the value of their commercials.