Safal signs Tara Sutaria for new packaged coconut water campaign

Safal, the horticulture division of Mother Dairy, has launched a new campaign for its packaged coconut water featuring Tara Sutaria. The campaign aims to position coconut water as an everyday beverage choice rather than one associated with specific occasions. Conceptualised by Ogilvy, the campaign focuses on convenience, accessibility and easy consumption during daily routines, primarily through digital platforms