SCOOP: YRF to invest Rs 150 crores in micro-dramas; Akshaye Widhani to lead new vertical for Aditya Chopra

Yash Raj Films plans to enter the micro-drama space by investing in content creation and developing a direct-to-consumer app. The production house aims to bring its content directly to audiences through a future-ready entertainment ecosystem. This move reflects YRF's focus on innovation and building a long-term relationship with audiences. The company will be led by CEO Akshaye Widhani, who has brought on board Saugata Mukherjee to lead creative development across various formats.