Shah Rukh Khan-Deepika Padukone's King leak goes viral: Are fan pages bigger than official promotions now?

Leaked visuals of Shah Rukh Khan and Deepika Padukone from the sets of a film have gone viral online. Director Siddharth Anand has requested fans not to circulate such visuals to preserve the film's cinematic experience. Fan pages have become powerful distribution networks, hype machines, and unofficial newsrooms, often leaking and amplifying information before official releases. This has raised questions about the balance between fan enthusiasm and the planned marketing strategy of film studios.