Shah Rukh Khan’s Red Chillies and Yash Raj Films eye micro drama boom: Report

Yash Raj Films and Shah Rukh Khan-backed Red Chillies Entertainment are exploring opportunities in the micro drama segment. Both studios are assessing short-format scripted content through their digital divisions as demand rises for quick, mobile-first entertainment. Yash Raj Films is believed to be further ahead in its strategy through YRF Entertainment, its streaming-focused arm, while Red Chillies Entertainment is in early-stage internal evaluations. The reported interest comes as India's micro drama ecosystem steadily grows.