Taapsee Pannu joins Enamor as brand ambassador for new campaign

Enamor, India's leading lingerie brand, has announced Indian actress Taapsee Pannu as its brand ambassador for a new campaign introducing the bamboo cotton range of lingerie. The campaign, titled 'Unapologetic As I Am', marks a bold repositioning for the brand, focusing on self-acceptance and unapologetic choices. The Enamor Bamboo Cotton range is designed to be soft, breathable, and gentle on the skin, with a no pinch, no dig, and no rash promise.