Tech
The AI-designed car is taking shape
✦ AI Brief
Auto manufacturers are leveraging agentic AI to speed up the new car design and development process, which traditionally takes several years. The AI injection in the design phase helps create 3D models and animations from hand-drawn sketches in a matter of hours, a process that previously took multiple teams and months. This AI-powered tool is being used internally to create rolling mood boards and visualize car designs.