World
The Human Made Mark, Initiative to Certify AI-Free Film and TV Productions, Launches at Site of Prehistoric Cave Paintings in France (EXCLUSIVE)
✦ AI Brief
The Human Made Mark initiative has launched to celebrate human artistry in filmmaking. It will appear as an ident before verified films and as a certified Trust Mark in end credits, indicating that a project was not made with AI assistance. To gain certification, producers must submit evidence and sign a declaration. The initiative aims to give audiences a choice in their viewing habits and protect the human village on film sets