Webtoon Teams With AI Avatar Tech Company Genies to Launch Character Chat Feature

Webtoon Entertainment is partnering with Genies, an AI avatar technology company, to bring new character-driven chat and digital experiences to its platforms. The collaboration will allow creators to extend characters into 3D, interactive formats through integrated tools on Webtoon's English platform. Participating creators can customize avatars to reflect their artistic style and personality, and users can interact with characters, unlock collectibles, and access expanded backstories via chat.