Amazon’s new podcast strategy: Monetize everything

Amazon's podcasting business has undergone significant changes. The company eliminated jobs from its podcast studio Wondery, but still uses the Wondery brand. Audio-only podcasts now operate under Audible, while a new department called Creator Services works with on-camera celebrities. Amazon is creating an "expanding universe" around certain podcasts, including monetization plans beyond standard ads, and has introduced a section called Kelce Clubhouse for fans to buy merchandise and products.