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German Carmakers Are Learning the Hard Way That China Wants More Than a German Badge
✦ AI Brief
German automakers are facing intense competition in China's car market, where over 140 brands are vying for market share. To stay competitive, European brands like Volkswagen and BMW are localizing their products, offering electric powertrains and extended wheelbase versions popular with Chinese buyers. Mercedes is also adapting, introducing an electric GLC and a more accessible CLA 260L model to appeal to a broader audience.