Harley-Davidson Is Turning An Italian Beach Town Into A 4-Day Motorcycle Festival

Harley-Davidson kicks off its 2026 European event season with the Harley-Davidson European Spring Rally in Senigallia, Italy. The event features activities spread across historic piazzas and the Adriatic seafront, including a Harley-Davidson Expo showcasing the 2026 lineup of bikes. Test rides are available, allowing attendees to experience the bikes firsthand. The event is free, with no gatekeeping or tickets required.