Parineeti Chopra joins Johnson’s Baby as new brand ambassador; launches nourishment range in Mumbai

Parineeti Chopra has been announced as the new face of Johnson's Baby. She attended a special event in Mumbai to launch the brand's new nourishment range, comprising milk and rice, built around the concept of "Poshan Ka Pehla Sparsh" and "Food for Skin." As a new mother herself, Parineeti's association with Johnson's Baby feels timely and organic, giving the campaign a layer of authenticity. She will be the brand's new brand ambassador, further strengthening the brand's emotional bond with Indian families.