Quick commerce fuels boom in ready-to-drink beverage segment

India's ready-to-drink non-alcoholic beverage market is expected to double to $40 billion by 2030, driven by quick commerce and shifting consumption habits. The market has entered a new growth phase, with a structural shift in consumption patterns from planned stock-up buying to immediate, need-based consumption. Per capita RTD consumption in India remains significantly below global benchmarks, indicating strong headroom for growth.