Rashmika Mandanna joins Popeyes India as brand ambassador; rolls out first TV campaign in South market

Popeyes India has appointed actor Rashmika Mandanna as its brand ambassador, marking a key step in strengthening its presence in the country, particularly in the southern market. The brand has launched its first television campaign in South India, titled 'Boring vs Bold', which highlights its Louisiana-style Cajun flavour profile and positions its offerings as a distinctive alternative within the fried chicken segment. The campaign aims to connect with younger audiences and enhance visibility and engagement among a wider consumer base.