Zee takes Nykaa to court over Instagram reels music use; seeks Rs. 2 crores in damages

Zee Entertainment Enterprises has filed a case against Nykaa, alleging unauthorized use of its copyrighted music in promotional content on Instagram. The media giant is seeking damages, claiming that Nykaa featured several of Zee's songs in Instagram reels without obtaining necessary permissions. Zee argues that its licensing arrangement with Meta Platforms does not extend to brands using its music for advertising. The case highlights a growing trend in digital marketing, where brands rely on short-form video content on platforms like Instagram.