Tamil Nadu election 2026: Double engine of ground outreach and digital strategy marked DMK’s poll campaign

It was already hot at 9 a.m. in Virudhunagar. People attending the election rally were sweating profusely. Chief Minister M. K. Stalin delivered a 30-minute address, focusing on the DMK government's achievements and schemes implemented in the district. He spoke alone, preceded only by a brief introduction by a local minister or district secretary, marking a change from past practices where local leaders spoke before the party leader.