Warner Bros. Pictures’ Pam Abdy on ‘Weapons’ Prequel Status, Prepping ‘Practical Magic 2’ Merch and Animated Movies

Warner Bros. Pictures has seen a significant response to its teaser trailer for "Practical Magic 2" with nearly 11 million views, prompting several calls from marketing teams for partnerships. The studio has been experimenting with different promotional methods, including gaming integrations and social media collaborations. Warner Bros. is now receiving unprecedented interest from companies for tie-in products and marketing, with the studio's co-chair and CEO, Pam Abdy, expressing excitement about potential collaborations.