Dynamic pricing adding to ‘dystopian’ 2026 World Cup, ex-Liverpool CEO says

Peter Moore criticizes FIFA for using dynamic pricing, which he believes undermines the spirit of the World Cup by making tickets prohibitively expensive. He claims that FIFA takes a 30 percent cut of dynamic pricing, allowing tickets to be harvested by bots and speculators. This has led to a gloomy atmosphere at some US venues, with high prices and limited attendance from diverse socio-economic groups.