Forget Horsepower. In China, Infotainment Now Matters More Than Price or Design

China's automotive market is redefining the role of the car cabin, with many consumers viewing vehicles as lifestyle spaces shaped by entertainment and connectivity. Seven in 10 Chinese car owners see their vehicles as a "second living room" where they can relax, consume media, work, or socialize. Infotainment is becoming a core purchase driver, ranking above price and vehicle design in importance for many consumers. Chinese buyers are placing greater weight on software ecosystems, streaming capabilities, immersive audio, and screen quality when choosing a vehicle.