Riteish, Genelia Deshmukh join MSRTC as brand ambassadors

Bollywood actor couple Riteish and Genelia Deshmukh have been appointed as brand ambassadors of the Maharashtra State Road Transport Corporation (MSRTC). They will serve for five years and participate in road safety, passenger awareness, and social message campaigns. Their appointment was formalised at Mantralaya in the presence of top Maharashtra government officials, where they are expected to actively participate in MSRTC campaigns.