Hollywood
Taylor Swift Files to Trademark Her Voice and Likeness, Apparently to Protect Against AI Misuse
✦ AI Brief
Taylor Swift's company has filed three trademark applications, including two sound trademarks covering her voice and a visual trademark of her image holding a guitar. The filings reflect growing concern in the entertainment community about AI potentially misappropriating artists' voices and likenesses without consent. Trademarks are not designed to protect an individual's general likeness, but can provide additional legal remedies to fight against AI-generated content that misappropriates someone's image.