Recent hits give Malayalam film industry a shot in the arm

Social media influencers Hashir and his friends, Alan, Ajin, and Vinayak, who starred in the movie Vaazha II: Biopic of a Billion Bros, made a humorous reel in January about storming the Malayalam cinema. They turned this reel into reality when the movie opened, raking in ₹150 crore in less than 10 days to become one of the biggest hits. The movie was made on a modest ₹13 crore.